Racial Pandering and Advertising

This is what Racial Pandering looks like in advertising. Unwelcome noise! Photo courtesy of trinityp3.com

I do not watch much television these days because network television offers programming that I find demeaning, insulting, racist, and too dumb to waste my time.

It is by design since network television works hand in hand with our government and the government is happy if we are dumb and stupid.

On those moments that I have watched or flicked thru channels, I have noticed advertising agencies and products are not advertising to people who look like me.

It seems companies have decided that people who look like me are not welcome to buy their products, despite the fact 85% of the people who happened to look like me, still have the most buying power in the United States.

This is a fact, and the data do not lie as you can see in the following chart courtesy of www.eMarketer.com

So, why the Racial Pandering? Personally, I do not support businesses who wish to infringe on people’s rights or companies who think that I am a lesser being because of the way I look.

Racial Pandering is despicable and companies who engage in such behavior do not deserve my hard-earned cash.

Fortunately, the beauty of being an American, and the free market, is that I can take my money and go elsewhere to get the things I need. I do not endorse companies or products whose ideology and values differ from mine.

Advertisers think that Racial Pandering, for whatever reason, is the right way to go about things or change. It is divisive in nature and does not promote any type of unity or dialogue.

Two wrongs do not make a right. When companies and advertising agencies think excluding a whole group of people is the way to reach a certain sector of the population, all they are doing is contributing to social discord.

But I am not surprised. In today’s America everything is backwards. What once was wrong, today is right and vice versa.

So, remember, you have the power to reject these companies and products. The United States is not a racist country and when companies are trying to tell you otherwise, they do not deserve your business.

Racial Pandering is racist in nature and should be rejected by every American regardless of race.