How To Reject Woke Culture With Your Personal Wealth
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Since the Obama years, this country has been peppered with woke culture left and right. From companies adopting Diversity, Equity, and Inclusion policies to government agencies lowering standards of employment in the name of “equality.”
Companies like Meineke, Safelite, and Vrbo, to name a few, want you to think masculinity is a thing of the past as they continue to feminize males in their television commercials.
Financial services companies like Chime and SoFi encourage financial irresponsibility by offering their customers the ability to access money they haven’t earned.
Advertising companies continue to use people in their television commercials who are not representative of the overall make up of American society. Omitting those with the purchasing power is not a winning strategy, but companies continue to fall down that rabbit hole. They think this omission is the right thing to do because of their Diversity, Equity, and Inclusion policies.
I decided a long time ago that I was not going to cater to these companies and institutions. They have the right to conduct their business and aimed their advertising to certain segments of the population, but I also have the right to choose who I will give my business to.
During Covid, I refused to patronized businesses who wanted me to wear a mask. Despite the fact our government said masks were useless, these businesses insisted on enforcing it. I have adopted the same approach towards the DEI culture and any company who pushes this nonsense down our throats.
My first victim was XM satellite radio. I got a 3-month freebie from my car dealership after a service, but after those three months I decided XM was not for me. The service is expensive, and the programming is poor. Any broadcasting service who excludes a race of people should not be allowed to exist.
For example, why do they have to have Black channels only? If any other outlet would offer White only channels that would be deemed racists, but for some reason XM gets away with it. So, when they called me to subscribe to the service, I told them no thanks.
The best part was when the customer service representative asked me why. I told him I was not going to patronize a business who excluded a group of people based on their skin color. I added their programming was not geared towards people like me, and I was not going to pay for a service that was not inclusive.
I have to say that it felt really good, very refreshing knowing the power of my personal purse is a powerful one. Unlike our Congress, I do understand the power my money has over my everyday life decisions.
XM is not the only company I have rejected in my everyday life, but I think you understand where I am coming from.
You do not have to settle for less. You have the power to tell these companies, no. Money moves the world, and as a consumer you have the power to reject companies who do not share your values.
Your hard-earned money means something, use it wisely.