The Degeneration Of American Values
The purpose of advertising is to elicit a reaction from the consumer. Sometimes television commercials can be very persuasive, or they can be a total turnoff.
I do not know what has happened to advertising, but most television commercials these days are not representative of American culture or society as a whole.
The traditional family has been replaced with single parents, same sex couples, and interracial families, all these while excluding Caucasians families and other groups.
But why is this happening? I believe that the “woke” culture, the promotion of victimhood, and the pressure from minority groups, under the thread of boycotts, have put pressure on companies to comply with this nonsense.
But at what price? I, for one, will not patronize businesses who have fallen for this DEI shakedown.
Back in the day, television advertisements with good-looking people were the norm. Today, even beauty products are advertised with people that the majority of society would deem unattractive.
Excuse me, but if a company is going to attempt to sell me a product they claim is going to make me look better, the last thing I want is to see someone who looks worse than me after using the product.
Even obesity has been made to look like healthy living, while making obese people appear as the victims with commercials about stopping “weight bias.” Obesity is not a healthy way of life. It is dangerous and people die from it.
Inexplicably, 3 out of 5 commercials are cast with Black talent, despite the fact they only represent less than 18% of the United States population.
I am of Hispanic heritage, so I am not the target audience for these products. Now, if these companies are trying to get Black people to spend money on their products, that’s fine, but they are excluding those with the spending power.
In the United States, White Americans hold about 80% of the total wealth, so you would think that products would be targeting those with the spending abilities.
Unfortunately, this is part of the DEI culture of victimhood. Companies have bought into the lie that minorities in this country have a difficult time achieving financial independence or opportunities, so they use advertising as a tool to promote this mentality of failure.
Even with all these “Black-only explosion” in advertising, blacks represent only about 9% of American buying power, behind Asians and Hispanics.
But perhaps, this has been done purposely. Maybe all these “Black-only” or “Majority Black” casted commercials are meant to rehab the image of a sector of the population that is mostly known for criminality.
After all, Blacks in America commit and tried for over 50% of violent crimes according to FBI statistics. Unfortunately, this is high mountain to climb, and it will require more than a few “make believe” scenarios to change the reality on the ground.
But this is not the only flaw with advertising. Companies want you to believe that men can be women, kids are independent entities, and people should get paid in advanced for work that hasn’t been done yet, among others.
The only way to teach these companies is to make them pay with your wallet.
Why would I buy a product from a company who thinks I am not worthy enough to be represented in their ad campaigns?
Why would I buy a product from a company who doesn’t represent my values?
I don’t and neither should you.